Area Marketing Manager (Pharmacy & Food Supplement) – 1,500,000 – Local Company

Team 36 (VAC)
Job Overview

Job Location: Bahan Township
Type of Business/Product: Distribution /Pharmacy and Food Supplement
Gender: Male/Female (1)

Job Ref No.: 36P1505
Salary: 1,500,000 /- Kyats

Job Requirements

  • Bachelor’s degree in Pharmacy, Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in pharmaceutical or food supplement marketing.
  • Strong understanding of the healthcare industry and market dynamics in Myanmar.
  • Excellent communication, negotiation, and relationship-building skills.
  • Proven people management skills with the ability to lead and motivate a team.
  • Proficiency in MS Office (Excel, PowerPoint, Word).
  • Willingness to travel frequently within the Upper Myanmar region.

Job Description

  • Prescription Generation:
    Develop and execute strategic marketing plans to achieve prescription targets in the Upper Myanmar region.
    Work closely with sales teams to ensure marketing strategies are effectively implemented to increase brand presence among healthcare professionals.
  • KOL Management:
    Identify, establish, and maintain relationships with key KOLs, influencers, and healthcare professionals in the region.
    Organize KOL engagement activities such as conferences, workshops, and CME programs to strengthen partnerships and brand loyalty.
    Continuously analyze and map KOL influence within the region to optimize engagement strategies.
  • Marketing Activities Oversight
    Plan, coordinate, and implement region-specific marketing campaigns and promotional activities.
    Ensure timely execution of marketing initiatives such as CMEs, doctor visits, trade shows, and product launches.
    Monitor the performance of marketing activities and suggest improvements based on market feedback.
  • Sample and Expense Management:
    Manage distribution of product samples, ensuring optimal allocation and utilization in accordance with company policies.
    Monitor and control marketing expenses to stay within the allocated budget.
  • FOC (Free of Cost) Distribution Management:
    Ensure effective tracking and utilization of FOC products provided to healthcare professionals.
    Evaluate the impact of FOC distribution on brand penetration and product awareness.
  • Route-to-Market (RTM) Strategies:
    Develop and implement RTM plans to enhance product availability and accessibility across the region.
    Collaborate with distributors and internal teams to optimize logistics and distribution channels.
  • Continuing Medical Education (CME) Arrangements:
    Plan and execute CME programs to educate doctors and healthcare providers on product benefits and latest industry advancements.
    Work with medical teams to ensure scientific accuracy and compliance in all educational initiatives.
  • Market Intelligence and Competitor Analysis:
    Conduct market research to understand industry trends, competitive landscape, and customer preferences.
    Provide regular reports and insights to the management team to inform strategic decision-making.
  • People Management and Team Leadership:
    Lead and manage the regional marketing team to achieve business objectives.
    Foster a collaborative and results-driven team culture.
    Provide guidance, training, and performance evaluation to ensure team development and efficiency.
  • Team Collaboration and Training:
    Work closely with the sales team to ensure alignment between marketing and sales efforts.
    Provide training and support to field representatives to enhance product knowledge and marketing effectiveness.
  • Compliance and Reporting:
    Ensure all marketing activities comply with regulatory guidelines and ethical standards.
    Prepare and submit regular reports on marketing activities, KOL engagements, and budget utilization.

Working Hours: 9:00 AM to 6:00 PM
Holidays: Saturday (Alternate) & Sunday, Public Holidays

How to Apply: Please email cv@vacjobsearch.com with your Microsoft Word CV file and job title and job ref no. in the subject line.
Hotline: 01-8395936,09-765395936

Job Detail
  • Offerd Salary1,500,000 - 2,000,000 MMK
  • Career LevelMid-level Management
  • Experience5 Years
  • GenderBoth
  • INDUSTRYWholesales and Distribution
  • QualificationBachelor
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