Marketing Manager (FMCG/ Naypyidaw) – 1,500,000 – Local Company

Team 14 (VAC)

Job Location: Naypyidaw Region

Type of Business/Product: Export & Import Industry/FMCG

Gender: Male (1)

Job Ref No.: 14P1371

Salary: 1,500,000/- Kyats

Job Requirements

Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 5 years of experience in a marketing role, preferably within the FMCG (Fast-Moving Consumer Goods), food, or beverage industry in Myanmar.
Proven track record of developing and executing successful marketing campaigns that drove growth.
Experience managing a marketing budget.
Experience with the Myanmar retail and distributor landscape is a must.
Digital Native: Expert knowledge of Facebook, TikTok, and Instagram for business. Experience with social media advertising and analytics.
Creative & Content-Driven: Strong skills in creating engaging content. Basic skills in photo/video editing (e.g., Canva, CapCut) are a major plus.
Analytical Mindset: Ability to interpret sales data and market research to make informed decisions.
Excellent Communication: Fluent in Burmese and strong professional proficiency in English (both written and spoken).
Strategic Thinker: Able to see the big picture and translate it into a practical action plan.
Leadership: Ability to manage agencies (e.g., for video production) and potentially grow a small team in the future.

Job Descriptions

Develop the annual marketing plan and budget to achieve sales and brand awareness targets.
Conduct market research to understand consumer preferences, pricing, and competitor activity.
Define Dakhina’s unique brand positioning and ensure it is communicated consistently across all touchpoints.
Brand & Digital Marketing:
Manage all brand assets (logo, packaging, labels) and ensure they comply with Myanmar FDA regulations.
Develop and execute a digital marketing strategy including:
Social Media: Create engaging content for Facebook, TikTok, and Instagram (e.g., recipes, behind-the-scenes, customer testimonials).
Content: Manage the creation of photos, videos, and Burmese-language content.
E-commerce: Explore and manage online sales channels.
Trade & Retail Marketing:
Develop sales materials (brochures, flyers, sample kits) for the sales team and distributors.
Design and plan in-store promotions, point-of-sale (POS) materials, and merchandising strategies.
Build relationships with key retailers and modern trade partners.
Analytics & Reporting:
Track campaign performance and sales data to measure ROI and adjust strategies accordingly.
Provide regular reports on market trends, campaign results, and brand health.

Working Hours: 8:30 AM to 5:30 PM
Holidays: Sunday & Public holiday

Benefits: Food & Accommodation will be provided

How to Apply: Please email cv@vacjobsearch.com with your Microsoft Word CV file and job title and job ref no. in the subject line.

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