Marketing Manager (IT Software) – 1,500,000 – Local Company

Team 24 (VAC)
Job Overview

Job Location: Hlaing Township
Type of Business/Product: IT Software Industry
Gender: Male/Female (1)

Job Ref No.:24P1620
Salary: 1,500,000/-Kyats

Job Description

  • Manage all marketing initiatives, from strategy development to execution, with a strong focus on digital marketing, content, and brand management.
  • Understand market trends, customer behavior, and brand positioning to create impactful marketing campaigns that align with the company’s business goals.
  • Lead and develop the Effective Marketing Team.

Job Responsibilities

  • Develop and execute the overall marketing strategy to drive growth, brand awareness, and customer acquisition.
  • Lead the marketing team by providing direction, mentorship, and support for individual growth and team collaboration.
  • Align marketing strategies with business objectives, ensuring consistent brand messaging and value proposition across all channels.
  • Oversee the marketing budget, ensuring effective allocation of resources to maximize ROI.
  • Ensure consistent brand positioning across all touchpoints and channels.
  • Guide brand development initiatives, including rebranding products, brand extensions, and storytelling strategies.
  • Drive digital marketing initiatives across various channels (social media, email, SEO, PPC, etc.) to increase traffic, engagement, and conversions.
  • Build a content strategy that enhances brand awareness, thought leadership, and customer engagement.
  • Conduct market research and competitor analysis to identify opportunities and threats.
  • Analyze marketing performance data and customer insights to refine strategies and improve effectiveness.
  • Report regularly on key marketing metrics and campaign performance to stakeholders.
  • Collaborate with product teams to design go-to-market strategies for new product launches.
  • Drive initiatives focused on improving customer experience and retention through targeted campaigns and communication.
  • Cultivate partnerships with key industry stakeholders, influencers, and media outlets.
  • Lead PR strategies and crisis management communication.

Job Requirements

  • Degree Holder, preferably Business Administration, Marketing, Software Engineering, IT, MBA or related degree
  • At Least of 5 years of experience in marketing, with at least 3-5 years in a leadership role preferably within the IT industry.
  • Proven track record of successfully leading marketing teams and driving growth through innovative strategies.
  • Expertise in digital marketing, brand management, and product marketing.
  • Must be able to work by using CRM.
  • Must be able to work smart, work hard and overtime to complete assignments when needed.
  • Must be able to work in Public Sector, Private Sector and Foreign Projects without preferences.
  • Must be able to work long hours and on Saturdays, Sundays and Public Holidays with appropriate compensation if necessary
  • Must be able to sign a one-year contract after the probation period of three months
  • Must provide one months’ notice upon resignation
    English language proficiency
  • Decent Personality, Team spirit, Strong Work Ethics and Motivation
  • Possess strong analytical, critical thinking and problem-solving skill to solve and troubleshoot challenging problems
  • Professional and positive communication skills
  • Team player, self-motivated and ability to take ownership of the work
    preferences
  • Proficiency in other Foreign Languages: especially Japanese/Chinese
  • Experience and Expertise Marketing Management for Enterprise Solutions for B2B
  • Proficiency with Data Analysis, Forecasting, and Budgeting

Working Hour: 9:00 AM To 5:00 PM
Holiday: Saturday, Sunday & Public Holiday

How to Apply: Please email cv@vacjobsearch.com  with your Microsoft Word CV file and job title and job ref no. in the subject line.

Hotline: 01-8395924, 09-765395924

Job Detail
  • Offerd Salary1,500,000 - 2,000,000 MMK
  • Career LevelMid-level Management
  • Experience5 Years
  • GenderBoth
  • INDUSTRYIT Software and Internet
  • QualificationBachelor
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