Team 17 (VAC)
Job Overview
Job Location: Mayangon Township
Type of Business/Product: Trading / Pharmaceutical
Gender: Male/Female (1)
Job Ref No.: 17P2361
Salary: 3,000,000/- Kyats
Job requirement
- Must be a Bachelor or Master Degree, MBA is preferable
- Over 5 years’ experience and marketing management experience
- Core knowledge about marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research as well as some knowledge about accounting and finance
- Ability to lead others, skills in communication, influencing, driving result and decision making
- Work through details of a problem to reach a solution with self-confidence
- Ability to work well with a wide range of people from different parts of the business
- Ability to guide, inspire and motivate the team and able to manage different projects at the same time
- A proven track in building brands and launching new products
- Energetic and passionate about their product specialty
- Enable to interact positively and work effectively with others
- Work well under pressure
- Good presentation skills.
Key Responsibility
- Develop & execute assigned products approved annual marketing plan to support attainment of sales
& market share objective (i.e., product development, pricing, distribution, advertising,
merchandising, promotion, etc.). - Prepare & coordinate with Demand Planner and Supply Chain planned selling-out volumes for the
distributor every month following the company’s agreed rolling forecast (ROFO) system. - Monitor weekly sales performance & stock availability of assigned products in all distributor
branches and coordinate with Distribution Management necessary action to immediately address
issues to ensure monthly achievement of assigned brand(s) sales target. - Brief advertising agencies on assigned brands’ annual marketing plan at the beginning of each year
(i.e., SWOT analysis, marketing objectives & strategies, planned activities & timetables) and identify
critical success factors & required action to ensure achievement of brand plans. - Present & provide advertising agency as well as consumer research agencies complete project
briefs for research and creative advertising project requirements.
Analyze & select the appropriate / best advertising materials for the marketing campaigns of assigned
brands and present to Head Marketing for approval (e.g., tvc storyboards, medical brochures, print
& outdoor advertisements, point-of-sale materials, etc.) - Coordinate submission and approval of new advertising materials with Food & Drug Administration
(FDA). - Analyze ad agency’s proposed media plan and negotiate / book company approved advertising
placements for television, radio, print & other advertising mediums with assigned advertising agency
/ 3rd party supplier. - Coordinate advertising & promotion materials allocation requirement with Field Marketing
Operation / Distribution Management. - Provide / present to the Field Marketing Group & Distribution Management strategic brand
directions every year and performance updates every quarter or whenever national / regional
meetings are scheduled by senior management. - Coordinate development of medical information & promotion brochures with the company’s
designated professional relations adviser whenever new materials need to be produced. - Solicit regular feedback & discuss with field marketing personnel regarding performance status of
sales support programs, local marketing initiatives, competitive activities & other local issues or
opportunities. - Schedule fieldwork at least every other month or on a need basis to meet & build close working
relationships with key health officials, doctors & pharmacists / obtain feedback from doctors,
pharmacists & target consumers / discuss product sales performance & local issues with the field
force) and present a summary report of field findings, action plans & recommendations to Head Of
Marketing
JOB DUTIES
- Discuss & develop supplementary local trade / medical / consumer promotion programs with Field
- Marketing & Distribution Operation whenever necessary and prepare required promo work plan
for senior management review & approval. - Evaluate advertising & promotion activity results against planned objectives (e.g., sales,
distribution, market share, etc.) and report summary results to the Head of Marketing - Initiate formal or informal trade & consumer research probes to analyze the market, competitive
environment and evaluate product performance (e.g., brand awareness, preferences, usage
habits, attitude & imagery) and develop strategic or tactical programs to address issues or exploit
competitive weaknesses. - Monitor and manage advertising & promotion spending for assigned brands every month by
reviewing Finance Department’s A & P Report and by reconciling with Marketing’s internal A&P
monitor. - Prepare & present to Head of Marketing/ Country General Manager brand performance highlights,
activities & project status every quarter or as scheduled by senior management (i.e., sales, market
share, pricing, distribution, advertising & promotion, competitive intelligence, product
development projects, advertising & promotion expense, etc.)
Prepare and accomplish required marketing administrative paperwork to ensure smoothprocessing & accounting of brand projects. - Handle other special projects as requested by Head of Marketing / Country General Manager.
Working Hour: 9:00A.M to 5:00P.M.
Holiday: Saturday, Sunday and public holiday
How to Apply: Please email cv@vacjobsearch.com with your Microsoft Word CV file and job title and job ref no. in the subject line.
Hotline: 01-8395917,09-765395917
Job Detail
-
Offerd SalaryMMK 2,500,000+
-
Career LevelTop-level Management
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Experience5 Years
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GenderBoth
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INDUSTRYTrading
-
QualificationBachelor
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