Digital Marketing Specialist (Education) – 1,000,000 – Local Company

Team 31 (VAC)

Job Location: Sanchaung Township

Type of Business/Product: Education Service Industry

Gender: Male/ Female (1)

Job Ref No.: 31P2190

Salary: 1,000,000 /- Kyats

Job Requirements

Proven experience in media buying, email marketing, CRM, or digital marketing
Strong understanding of paid advertising platforms, particularly Meta and TikTok Ads
Good understanding of email marketing platforms, CRM, and automation tools
Ability to analyze campaign performance and optimize based on data and insights
Knowledge of audience targeting, segmentation, retargeting, and customer journeys
Strong analytical, problem-solving, and communication skills
Ability to manage advertising budgets effectively
Strong teamwork, collaboration, and project coordination skills
Knowledge of Google Ads and other advertising platforms is a plus
Candidates with experience in the IT and education sectors are preferred

Job Descriptions

Plan, execute, and manage paid advertising campaigns across digital platforms, including Meta, TikTok, Google, and other relevant channels
Monitor and optimize campaign budgets, targeting, creatives, and strategies to achieve marketing objectives
Analyze campaign performance and key metrics, including CPM, CPC, CTR, CPL, and Conversion Rate
Develop and execute email marketing campaigns to support promotions, student recruitment, and marketing activities
Create engaging email content, including subject lines, copy, and calls-to-action
Manage audience segmentation, email databases, and personalized customer or student journeys
Set up and optimize automated email workflows and campaigns
Monitor email marketing performance, including Open Rate, Click-Through Rate, and Conversion Rate
Conduct A/B testing on ad creatives, audiences, email subject lines, content, and campaign strategies
Work closely with the Content, Design, Video Production, Sales, and Customer Service teams to ensure campaign effectiveness
Prepare regular performance reports and provide insights and recommendations for improvement
Stay updated with digital advertising, email marketing trends, and platform updates
Report directly to the Digital Marketing Manager

Working Hours: 9:00 AM – 5:00 PM

Holidays: Friday & Public Holidays

How to Apply: Please email to cv@vacjobsearch.com with your Microsoft Word CV file and job title and job ref no. in subject line.

Hotline: 01-8395931,09-765395931

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