National Sales Manager (Beverage / Mandalay) – 3,000,000 – Local Company

Team 18 (VAC)
Job Overview

Job Location: Aung Myay Thar Zan Township, Mandalay Region
Type of Business/Product: Distribution / Beverage
Gender: Male (1)

Job Ref No.: 18P2401
Salary: 3,000,000/- Kyats

Job Requirements

  • Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
  • 8+ years of sales experience in FMCG, including at least 3–5 years in a senior sales management role.
  • Strong leadership, negotiation, communication, and analytical skills.
  • Experience managing nationwide distributor networks and large sales teams.
  • Proficiency in Microsoft Excel, PowerPoint, and sales reporting tools.
  • Experience in FMCG, Beverage, Liquor, or Consumer Goods distribution is preferred.
  • Possession of a valid Myanmar driving license is an advantage.
  • Willingness to travel extensively across the country.

Job Description

  • Develop and execute the national sales strategy to achieve annual sales volume, revenue, profitability, and market share objectives.
  • Lead and manage Territory Sales Supervisors, and the nationwide sales force to deliver sales targets.
  • Develop annual business plans, sales forecasts, route-to-market strategies, and territory coverage plans.
  • Manage and strengthen relationships with distributors to ensure sales growth, market expansion, and sustainable profitability.
  • Ensure effective product availability, visibility, pricing, merchandising, and execution standards across all sales channels.
  • Drive sales growth in both On-Trade (bars, restaurants, hotels, clubs) and Off-Trade (modern trade, supermarkets, convenience stores, wholesalers, and traditional retail).
  • Monitor distributor inventory levels, stock rotation, and product freshness while minimizing out-of-stock situations.
  • Work closely with the Marketing team to execute trade promotions, product launches, consumer activation programs, and brand visibility initiatives.
  • Analyze sales data, market trends, competitor activities, pricing, and customer insights to identify growth opportunities and recommend strategic actions.
  • Establish sales KPIs and monitor team performance through regular business reviews and field coaching.
  • Ensure compliance with company policies, trade terms, pricing guidelines, and all applicable alcohol sales and tax regulations.
  • Manage trade spending and sales budgets effectively to maximize return on investment.
  • Recruit, develop, coach, and retain high-performing sales leaders and field sales teams.
  • Prepare monthly, quarterly, and annual business reviews for senior management with actionable recommendations.
  • Lead market visits to evaluate execution quality, customer relationships, and distributor performance while identifying improvement opportunities.

 

Working Hours: 9:00 AM to 5:00 PM
Holidays: Sunday & Public Holidays

 

How to Apply: Please email to cv@vacjobsearch.com with your Microsoft Word CV file and job title and job ref no. in subject line.

Hotline: 01-8395918,09-765395918

Job Detail
  • Offerd SalaryMMK 2,500,000+
  • Career LevelTop-level Management
  • Experience8 Years +
  • GenderMale
  • INDUSTRYWholesales and Distribution
  • QualificationBachelor
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