Senior Content Writer – 1,200,000 – Local Company

Team 25 (VAC)

Job Location: Bahan Township
Type of Business/Product: Retail Sales Industry/ Gems & Jewellery

Gender: Male / Female (1)

Job Ref No.: 25P2392
Salary: 1,200,000 /- Kyats

Job Requirements

Any Graduated.
Minimum 3 years of content writing experience.
Ability to plan, schedule, and manage content calendars effectively.
Strong collaboration skills to work with marketing, creative, photo/video, design, sales, and management teams.

Job Descriptions

Brand Voice & Storytelling

Own and maintain a consistent Brand Voice, Tone of Voice, and Writing Style.
Translate brand vision, values, positioning, and personality into compelling communication.
Develop strong narratives around the brand, products, collections, craftsmanship, people, and customer experiences.
Ensure all written communication maintains a premium and consistent brand image.
Develop and maintain Brand Content Guidelines / Copywriting Guidelines.

Content Strategy & Planning

Work with the Branding & Creative Manager to develop monthly, quarterly, and campaign-based content strategies.
Develop content pillars, themes, storytelling directions, and messaging frameworks.
Prepare and manage the Content Calendar.
Recommend appropriate content formats and storytelling approaches for different platforms.
Identify opportunities to strengthen brand awareness, engagement, desirability, and customer connection through content.

Copywriting & Content Creation

Campaign Messaging & Creative Concept Development

Participate in brainstorming and campaign development with Branding, Creative, Design, Digital Marketing, Sales, and Management teams.
Develop campaign themes, headlines, taglines, key messages, captions, scripts, and storytelling concepts.
Translate marketing objectives into customer-facing messages.
Develop multiple creative directions when required and recommend the strongest approach.
Ensure campaign messages are aligned across online and offline channels.

Product & Luxury Storytelling

Understand product features, design inspiration, craftsmanship, materials, and customer value.
Convert technical product information into emotionally engaging and easy-to-understand stories.
Develop distinctive storytelling for Fine Jewellery, Signature Pieces, Statement Pieces, Masterpieces, Collections, and special creations.
Communicate craftsmanship, rarity, design value, heritage, and exclusivity without overusing generic luxury language.

Editing & Quality Control

Review and edit content prepared by junior writers or other departments.
Ensure accuracy in grammar, spelling, terminology, product information, and brand messaging.
Check all important customer-facing content before publication.
Ensure consistency of tone and terminology across platforms.
Maintain a high editorial standard and reduce content errors.

Research & Trend Awareness

Research competitors, luxury brands, customer interests, industry developments, and cultural trends.
Stay updated on social media content trends and emerging storytelling formats.
Research topics thoroughly before developing educational or industry-related content.
Recommend relevant content opportunities while protecting the brand’s unique identity.

Cross-Functional Collaboration

Branding & Creative Team — campaign concepts and creative direction
Graphic Designers — visual and copy alignment
Photo/Video Team — scripts and storytelling direction
Digital Marketing Team — platform and performance requirements
Sales Team — product knowledge and customer insights
Product/Design/Production Teams — accurate product and craftsmanship information
Management — strategic brand messages and corporate communication

Senior-Level Responsibilities

Mentor and guide Junior Content Writers.
Review junior writers’ work and provide constructive feedback.
Establish writing standards and templates.
Support content workload planning and prioritization.
Maintain a Brand Content Library containing approved terminology, key messages, product stories, taglines, campaign copy, and reference materials.
Act as the internal guardian of written brand communication.

Working Hours: 8:30AM – 5:00PM
Holidays: Sunday & Public Holidays
Benefits: Ferry will be provided

How to Apply: Please email to cv@vacjobsearch.com with your Microsoft Word CV file and job title and job ref no. in subject line.

Hotline: 01-8395925,09-765395925

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