Job Overview
Job Location: Yankin Township
Type of Business/Product: Distribution Industry / Skincare
Gender: Male /Female (1)
Job Ref No.: 36P1961
Salary: 1,500,000/-Kyats
Job Requirements
• Any Graduate.
• Experience: 5+ years of Trade Marketing / Field Sales experience in FMCG, Skincare, Beauty, or OTC Cosmetics.
• Distribution Expertise: Proven track record in managing nationwide Route-to-Market (RTM) models across Wholesalers, Regional Dealers, and Modern Trade accounts.
• People Leadership: Direct experience recruiting, training, and managing large field teams of Beauty Advisors and Promoters.
• Skills: Strong numerical analysis (MS Excel), commercial negotiation, and trade spend management.
Job Descriptions
• The Trade Marketing Manager – Skincare leads the commercial strategy, distribution footprint, field operations, and revenue fulfillment across all sales channels nationwide. This role manages end-to-end route-to-market execution—from negotiating with tier-1 wholesalers and dealers in major cities to driving promoter performance on retail floors.
• Revenue & Target Fulfillment
• Nationwide Sales Targets: Own and achieve monthly, quarterly, and annual Sell-In and Sell-Out volume/value targets across all channels.
• Off-Take & Inventory: Monitor distributor, dealer, and retail stock levels to maintain optimal stock cover, accelerate off-take, and eliminate Out-Of-Stock (OOS) risks.
• New Product Launch (NPD): Drive speed-to-market, initial target distribution build, and counter visibility for new skincare launches within 30–60 days.
• Product Accessibility & Nationwide Distribution Management
• Geographic Reach: Expand product availability across Tier-1 major cities down to Tier-2/3 regional markets to ensure complete nationwide access.
• Channel Architecture: Manage commercial terms, margin structures, credit policies, and volume rebates for Wholesalers, Dealers, Sub-Distributors, and Retailers.
• Price & Channel Harmony: Enforce nationwide price parity and monitor trade schemes to prevent price undercutting between wholesale channels and Modern Trade.
• Distribution Metrics: Build and track Numeric Distribution (ND) and Weighted Distribution (WD) across all key accounts and regional trade nodes.
• Field Force Management (Promoters & Beauty Advisors)
• Recruitment & Staffing: Lead the recruitment, hiring, and agency coordination for Beauty Advisors (BAs) and Promotion Boys/Girls.
• Rostering & Deployment: Assign promoters to high-traffic counters, schedule shift rosters, and maintain 100% counter attendance.
• Targets & Incentives: Set daily and monthly counter targets, design commission structures, and track staff productivity.
• Training & Field Audits: Conduct product science and skin-consultation training; perform unannounced field audits to verify counter grooming, tester condition, and sales pitch quality.
• Trade Strategy & In-Store Execution
• Promotional Campaigns: Design high-ROI trade schemes (GWP, price-offs, bundled offers, seasonal campaigns, and wholesale push programs).
• Visual Merchandising & POSM: Direct the production and placement of POSM, secondary displays, tester units, and counter glorifiers to ensure planogram compliance.
• Joint Business Planning (JBP): Collaborate with Key Account Managers to execute joint promotions with top modern trade chains.
• Budget & ROI: Oversee the total trade marketing budget, measuring campaign ROI to optimize trade spend efficiency.
• Key Performance Indicators (KPIs)
• Sales Achievement: % achievement of Monthly Sell-In & Sell-Out targets
• Distribution Reach: Numeric & Weighted Distribution growth across nationwide wholesale/retail networks
• Promoter Productivity: Average daily sell-out per promoter and headcount fulfillment rate.
• Execution & Uptime: In-store audit scores (Planogram compliance, POSM uptime, counter hygiene).
• Commercial ROI: Return on Investment on trade promotions and dealer/wholesaler incentive schemes.
Working Hour: 9:00 AM To 5:00 PM
Holiday: Sunday and public holidays
How to Apply: Please email to cv@vacjobsearch.com with your Microsoft Word CV file and job title and job ref no. in the subject line.
Hotline: 01-8395936, 09-765395936
Job Detail
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Offerd Salary1,500,000 - 2,000,000 MMK
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Career LevelIntermediate
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Experience5 Years
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GenderBoth
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INDUSTRYWholesales and Distribution
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QualificationBachelor